Is Twitter Still Relevant?
For me Twitter is my RSS feed and the best place to get up to the minute news in a digestible format. In this day and age it’s all about creating community and there is no better place to do this then on Twitter. However, I do think Twitter needs some serious help. I’m a big fan of Jack Dorsey but I think he needs to build a team of all-stars that understand how Twitter can evolve.
Twitter Music has been a big mess even though artists have huge influence on the platform. Just look at the recent Kanye/Wiz battle or the Meek/Drake firestorm. It’s clear that Twitter is still the place to be if you want your shot to be heard and and felt. But is Lyor’s team at 300 really harnessing Twitter data for A&R? Doubtful. And there isn’t as much action on Periscope or Vine these days. I’m seeing more players competing with these platforms.
The bigger question is what is Twitter doing to harness its power within the culture? My friends who were running the music program aren’t there anymore and Leslie Miley, Twitter’s only black lead engineer quit late last year citing lack of diversity issues amongst others. And this isn’t the first time we’ve heard of internal problems with Twitter. Just last week four more marketing executives quit.
Twitter is my strongest medium, although currently it’s the least fun. There is a big opportunity for Twitter to rebuild and embrace the culture they create. I know the platform still has relevance and growth potential. Let’s hope they make the right moves and build an even stronger brand in 2016.
What do you think? Reply to this email and let me know what you think is next for Twitter. / @JesseKay