Napster Partners With Sprint, EVEN and Lufthansa, Joins Music Industry Initiatives
Napster has been a little silent lately compared to competitors like Spotify and Apple Music. But that doesn’t mean the music streamer formerly know as Rhapsody has not been busy cutting deals to expand its reach.
Music streamer Napster today announced several new mobile carrier, hardware, retail, and airline industry integrations and detailed their involvement in two music industry initiatives to evolve the future of music consumption and promote artist awareness.
- In a new deal with Sprint Napster will offer the mobile carriers customers on iOS or Android a free month of Napster. Subscriptions can be paid within their Sprint bill for $9.99/month and usage will not be included in their high speed data plan.
- Headphone maker EVEN and Napster will create a customized audio experience. Users will be able to dynamically adjust their audio experience based on their own hearing to create a personalized “EVEN Earprint” for use on any headphones.
- In Germany, airline technology company Lufthansa Systems and Napster aim to bring music and audiobooks to passengers; Napster content is currently featured on more than 70 Eurowings aircrafts.
- German retailer ALDI, MEDION and Napster celebrate the first anniversary of their joint service, ALDI life Musik powered by Napster.
Music Industry Initiatives
- Napster will participate in the Open Music Initiative (OMI), a cross-industry initiative launched in June 2016 by Berklee College of Music’s Institute for Creative Entrepreneurship.
- Napster recently partnered with several top music labels as part of new Label Initiative.