Measuring Online Audience Engagement [INFOGRAPHIC]


1Although ‘engagement’ is often thought of simply as the number of views or shares on a piece of media, there’s much more involved when it comes to how audience engagement is measured, particularly by those inside the industry.

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Guest Post by Bobby Owsinski on Music 3.0

When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement.

As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on a piece. The number of comments is also high on the list, but page views and page visitors less so, mostly because many can be quick bounces that leave after a few seconds.

The whole idea is to post content that makes users want to watch or read all the way through, then share with their friends and maybe even leave a comment. While this can’t be done with every post, the more you do it, the more likely that you’ll have an energized following.


You will find more statistics at Statista