Your Marketing Resolutions For 2017: COLLECT
Here the FanBridge Team offers some advice on how to start off 2017 right by improving your mailing list by collecting more email subscribers and increasing the number of active fans regularly receiving your emails.
Guest Post by Team FanBridge
It’s a new year! Which certainly means one thing: new fans. Kick off 2017 right by improving your mailing list early. With the clean slate of the new year, there’s plenty of opportunities to do so. We’ve come up with a few suggestions to make this a year to collect more email subscribers. These tricks are sure to help increase the number of active fans on your list.
Collect Geographic Info
Geographic info (postal code, city/state) is a simple key to precisely target fans while adding a more personalized touch to your marketing. Add a required field to your signup form so fans can easily provide this info upon joining your list. Include clear messaging (“find out about shows in your area”) so fans understand why you want to know this info and motivate them to provide it. If you’re looking to update info for fans that joined already, send a campaign to request geographic info.
Collect Fans on Facebook
It’s no mystery that Facebook is an incredibly valuable tool for digital marketers. What could be better than to tap into that opportunity and provide a direct link to your mailing list? Add a signup to your page to easily convert fans from Facebook likes to email subscribers. Get started with our video tutorial on setting up your Facebook signup form here.
We’ve mentioned before that fans who ask questions through FanBridge are much more likely to join your mailing list. Making it the most efficient way to get fans to join. Leave things open-ended for fans to ask questions at any time or set up a limited time AMA to add a sense of urgency. Allowing your fans to ask questions provides an easier and more direct connection with fans than through Twitter or Facebook. And you can always turn this on or off at anytime, making question management a breeze.
There’s no time like now to start boosting your subscriber base. Growing your list now provides an opportunity to connect with fans early in the year before any new releases or events you have planned throughout the year. By the time 2017 is in full swing, you’ve got a strong audience to support you. But no two audiences are alike. Don’t be afraid to get creative and find interesting ways these tips can cater to your fans. Get started today!