DownloadAfter sinking lot of time and effort into your music website, and it can be frustrating to see traffic drop off following the initial launch. Here we look at how to drive fans and potential fans towards your site using a variety of tactics.

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In this latest post to MusicThinkTank, Lisa Occhino breaks down how artists can successfully steer a higher volume of internet traffic towards their music website.

“If a potential fan stumbles upon your FacebookTwitterYouTube, or Instagram account and she wants to know more about you, make it as easy as possible for her to do so. Every social media profile has some sort of “about” or “bio” section, so take advantage of it and put your website URL in all of them. The more links you have to your band website across your online presence, the better!”

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