CATEGORY: MARKETING

How To Promote Your Band On Shoestring Budget

Band promotion can be a challenge even with a well funded label at your back, but for just getting started, financial restrictions often make...



UnitedMasters On Closing The Music Data Chasm: The Inspiration Driving This $70 Million Startup

UnitedMasters launched it artist services platform this week with $70 million in funding from Google and Andreessen Horowitz; and a promise to "free musicians...


How An Indie Musician Made $26,000 Selling Just A Handful Of Albums

Many artists bemoan the transition from paid digital downloads to the fractions of a penny artists earn from streaming, but some artists are adapting...


YouTube’s Feed Evolution and Why It Matters

Having been welcomed into the world way back in 2005, YouTube has naturally undergone some changes over time, but of all these changes, the...


UnitedMasters Lands To $70 Million From Google To Take On The Record Labels

[UPDATED] Next-gen artist services and music technology platform UnitedMasters, led by former Interscope Records president Steve Stoute, has exited stealth mode with $70 million...


How One Indie Band Got Kicked Off Spotify Forever 

[UPDATED] We've written about the services and bots that promise thousands of plays and followers on Spotify, Soundcloud and elsewhere for a couple of...


How To Strike Facebook Ad Gold With Custom And Lookalike Audiences

Facebook's massive user base makes it an incredibly powerful tool for reaching people, but it can be difficult to use effectively. Here we look...


The Pros And Cons Of Having A Blog Debut Your New Single

As a band or artist, getting a tastemaking blog to express interest in your music can be both exciting and affirming, and the right...


How To Nail Your Next Press Or Radio Interview: 3 Tips

Press is a key part of growing and getting attention paid to your music and, when it comes knocking, dealing with that press appropriately...


Streaming Drives More Music Listening Than Ever Before

Streaming is driving more music listening than ever before, according to stats crunched by Statista for Business Insider. Total music listening hours have increased...