CATEGORY: MARKETING

GENERATION Z: How 13-20 Year Olds Use Social, Choose Gatekeepers, Consume Media

Generation Z, kids and teens born between 1996 and 2010, are the new hot consumer segment. Unlike millennials, most of whom grew up during...



Effective Music Marketing: The Anatomy Of A Show.co Campaign

This article explores how artists can take advantage of the marketing opportunity provided CD Baby's recently acquired Show.co, a company which makes online marketing...


Spotify Adds QR-Like Codes: A New Music Sharing & Engagement Tool For Artists, Marketers

Spotify has officially added QR-like codes for quick song, album and playlist sharing. Available in-app, Spotify Codes can also be printed on a flyers,...


2 Simple Ways To Include Event Discovery Sites In Your Marketing

Although you already be marketing your events to regional audiences and social media followers, a vast number of urban event-goers often using event discovery...


Spotify Adds ‘Codes’ For Quick Song, Playlist Sharing

As Spotify moves from a niche to a mainstream service, how it is being used is changing too. Since many of your friends are...


5 Unorthodox Music Marketing Techniques You Need To Try

In the process of refining your music marketing strategy, it can often be a good idea to separate yourself from the crowd by trying...


Is Your Song Ready To Pitch?

As a songwriter, the right stage at which to pitch a song to an artist or their management can be a difficult call to...


Is Your Song Ready To Pitch?

As a songwriter, the right stage at which to pitch a song to an artist or their management can be a difficult call to...


Comparing "Stories" on Facebook, Instagram, Snapchat

Now that Instagram and Facebook have also hopped on the 'Story' train, it can be challenging for entrepreneurial artists know which to employ when...


Comparing "Stories" on Facebook, Instagram, Snapchat

Now that Instagram and Facebook have also hopped on the 'Story' train, it can be challenging for entrepreneurial artists know which to employ when...