CATEGORY: MARKETING

The Value Consistant Branding In Music

As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently...



A Formula For Viral Music Marketing [Jack Udell]

For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies...


Fiona Apple Teases New Music With Instagram Videos

Fiona Apple has teased new music with two very casual videos on Instagram. The visual social media platform is gaining major traction as a...


The Art Of Spending Your Music Money (Part 2)

In part two of this five part series on how to effectively allocate money in the correct places in order to benefit your music...


7 Actionable Tips For Music Labels To Escalate Their Online Video Revenue

As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on...


Making Connections: 6 LinkedIn Tips For Musicians

For artists, networking can be a great way to grow a fanbase, as well a good way to gain the attention of potential fans....


How To Use Social Media Influencers To Drive Live Show Attendance

[UPDATED] Social influencer marketing has been gaining a lot of buzz recently and, although it can be highly effective, it can also be complex...


Bandsintown Upgrades App To Strengthen Artist To Fan Connections

Bandsintown has released a major app update designed to enhance concert discovery and artist to fan interactions. Bandsintown has become an essential tool for...


7 Tips For Improving Merch Sales

While physical music may not sell like it once did, the merchandise table remains an excellent way for artists at all levels of notoriety...


FREE List Of Media Outlets That Embrace Indie, D.I.Y. Music

While getting your music featured on Pitchfork or NPR may be the PR dream of most artists, achieving such a high level of exposure...