CATEGORY: MARKETING

Best Times To Post On Social Media: 2019 Edition

What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here...



3 Ways A Mailing List Can Turn Out Fans To Your Show

Getting people to actually show up at your show can be exhausting, and if you've been at the DIY artist thing for awhile, chances...


Badshah Breaks BTS YouTube Record Thanks To Google AdWords Reportedly Paid For By Sony Music

Indian rapper Badshah’s new music video ‘Paagal’ has broken the YouTube 24 hour debut record held by BTS with 75 million views, according to...


What Will Taylor Do? Big Machine To Release Vinyl Singles

Despite a very public feud with Taylor Swift, her former label, the just acquired by Scooter Braun Big Machine Records, is wasting no time...


Choosing Where To Promote Your Music On Social Media

With the embarrassment of riches that social media has given us, it can be difficult to decide where exactly to target your marketing efforts,...


It’s Time To Rewrite The Artist Marketing Playbook [MIDiA’s Mark Mulligan]

Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach....


Setting Realistic Goals For Your Music Promotion: Musician’s Guide

While cultivating a huge audience is typically the end goal of your music promotion efforts, having that as your only milestone can be discouraging,...


7 Steps To Mapping Out Your Music Release Campaign

While it's important to focus on crafting the perfect batch of songs for your next release, it's also essential to develop a plan for...


Metadata For Musicians: What It Is, Why It’s So Vital

Given its critical role in providing info that impacts how your music is stored, sorted, and identified, if your metadata isn't in order, your...


Cardi B Can’t Trademark ‘Okurrr says US Patent Office

U.S. Patent and Trademark officials have refused Cardi B’s attempt to trademark her popular catchphrase “Okurr,” striking down any plans to profit from the...