CATEGORY: MARKETING

Essential Artist One-Sheet Checklist

For artists and bands, the single page overview of your band/music that is your one-sheet can be your ticket to selling your performance. Here...



3 Social Scenarios That Make An Artist Website More Important Than Ever

While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this...


Indie Compilations, Playlist Marketing with Alex Rainbird

After developing a passion for under-the-radar music from a young age, Alex Rainbird went on to cultivate a successful YouTube Channel highlighting talented but...


7 Ways To Sell Your Music For A Higher Price

In this piece, Chris Richardson discusses the advantage that DIY artists have when it comes to maintaining creative and business control, the challenge of...


Nashville Publicist Kirt Webster Steps Down Amid Sexual Misconduct Allegations, Major Stars Exit Firm

As we've written before, the music industry clearly has its own "Weinstein Problem." But as sexual abuse allegations spread throughout the music and entertainment...


3 Tips For Gathering A Music Audience

When it comes to promoting new music, you don't need to have a label at your back, but you do need to plan carefully...


Artist Visits To Spotify, Apple Music Illustrate Why Radio Feels OLD

While radio was instrumental for artists working to break a new record, the recent tendency of artists like Pink to eschew terrestrial radio in...


3 Lessons Learned From The Laura Marling Spotify Pre-Save Campaign [David Emery]

As the VP of Global Marketing Strategy for Kobalt Label Services, David Emery helped launched one of the first major pre-save campaigns on Spotify....


Content Marketing For Musicians [Dave Kusek]

Marketing and promoting your music is a task every musician has to face throughout their career. But it’s also the one thing many musicians...


What Is Facebook’s Explore Feed? + How To Reach 100% Of Your Fans

Organic reach on Facebook has dribbled down to an all-time low, which has made life difficult for page owners trying to connect with fans....