CATEGORY: MARKETING

Marketing Tip: Piggyback On Current Trends Via Hashtags

There's no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today's social...



3 Ways To Identify Your Target Fanbase

When it comes to finding success with your music, you can't rely on fans coming to you, and instead, have to put the elbow...


Urban Alternative Music’s Next Big Format?

In this piece, Mike Henry of Paragon reveals the impressive popularity which Urban Alternative has gained as a public radio format, providing a blend...


CD Baby Expands Artist Marketing With Addition Of Red Light’s Geoff Halliday

CD Baby has hired Los Angeles based music marketer Geoff Halliday to lead release marketing for its international team focused on providing artist and...


5 Ways To Use Instagram Properly To Promote Your Band

When it comes to using Instagram (or really any social media) to promote your music, it's important that you develop an engaged community of...


5 Big Takeaways From Americanafest 2019

Americanafest 2019 is a wrap. Thousands of musicians, music industry professionals and fans descended on Nashville for a four-day conference, an awards show filled...


Dissecting A Spotify Playlist Promotion Pitch Letter

Spotify playlist promotion offers.. we get them all the time. You probably do too. In this episode of the Music Biz Weekly podcast,...


Public Enemy’s Technique For Cracking “Second Album Syndrome”

SAS or 'Second Album Syndrome' has become something of a phenomenon in the music business, with many artists struggling break new ground or successfully...


How To Use Spotify Ad To Promote Music (And How Not To)

In this piece, Brian Hazard of Color Theory walks us through his recent experience with the updated Spotify Ad Studio to promote his music,...


Fans Want To Know Your Narrative: Crafting A Story For Your Music Career

When it comes to marketing your music, it can be easy to get lost in the excitement of album launches, interacting with fans, and...