CATEGORY: MARKETING

Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan

In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success - even on a global scale -...



Set Realistic Goals, Expectations [Music Biz Weekly Podcast]

This week on the Music Biz Weekly podcast Jay Gilbert and Michael Brandvold discuss why you need to set realistic expectations and goals for...


Make A Splash By Tapping Into Local Promo Opportunities

While the wonders of technology have made it possible for every artist, big or small, to seek out and find an international audience, too...


Utilizing Spotify Ad Metrics

It's natural for labels artists to wonder about the efficacy of the ads they're spending money on and, thanks to metrics now available on...


5 Surefire Techniques For Marketing Your Band’s Next Tour

Going on tour can certainly be an exciting prospect, but becomes even more so if you know people are going to actually turn up...


Fan Data Drives 5 New Bandsintown Big Break Artists

Concert discovery leader Bandsintown has named five new developing artists to its Big Break fan-driven emerging artists program. An early identifier of success, Bandsintown's...


Building Your Dream Team: The Creative Director

In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of the creative director and why,...


Guide To Landing Your Next Music Business Job

The music business has always been a competitive one - now more than ever - but as the industry continues to rebound, there are...


BandsInTown: How To Message You Trackers

For artists looking to communicate directly with their most tuned-in fans, BandsInTown now allows bands to post newly released music, upcoming shows, or simply...


Spotify: The Decline of Playlists and Rise of Podcasts [MIDiA]

Just as the music industry gets comfortable with playlists as a marketing and revenue generation tool, come words of caution from the analysts at...