CATEGORY: MARKETING

Prepping Facebook Events For Optimal Promotion

Being able to clearly present and describe your event on Facebook is essential to reaching your patrons and fans, and being able to capture...



How To Sell Merch Without Being Obnoxious

Selling things can feel uncomfortable for a lot of us, and musicians pedaling their wares from stage is no exception. Here we look at...


Marketing Strategy For Facebook Music Events

Here successful advertisement campaigners detail how to develop an effective strategy for marketing facebook events, comparing the classics approach to of event marketing to...


Getting Your Songs On More Spotify Playlists

With streaming becoming the dominant form of music consumption, landing one of tracks on an official Spotify playlist has become the white whale of...


5 Ways To Engage Fans On Social Media

When it comes to meaningful engagement with fans, well executed interactions on social media can provide some of the best ways to connect other...


How To Promote Your Band On Shoestring Budget

Band promotion can be a challenge even with a well funded label at your back, but for just getting started, financial restrictions often make...


UnitedMasters On Closing The Music Data Chasm: The Inspiration Driving This $70 Million Startup

UnitedMasters launched it artist services platform this week with $70 million in funding from Google and Andreessen Horowitz; and a promise to "free musicians...


How An Indie Musician Made $26,000 Selling Just A Handful Of Albums

Many artists bemoan the transition from paid digital downloads to the fractions of a penny artists earn from streaming, but some artists are adapting...


YouTube’s Feed Evolution and Why It Matters

Having been welcomed into the world way back in 2005, YouTube has naturally undergone some changes over time, but of all these changes, the...


UnitedMasters Lands $70 Million From Google To Take On The Record Labels

[UPDATE 2] Next-gen artist services and music technology platform UnitedMasters, led by former Interscope Records president Steve Stoute, has exited stealth mode with $70...