CATEGORY: YOUTUBE & VIDEO

How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies

Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But...



Making The Most Of Spotify’s Canvas Tool

Thanks to its Canvas visualization tool, Spotify will be seeing a good deal more looping videos in the near future, something which bodes well...


Google To Begin Linking Searches To Key Video Moments

Google is set to unveil a new feature which could alter how many video searches take place. The search engine will now now take...


SAG-AFTRA Approves 3 Year Music Video Agreement with Major Labels

SAG-AFTRA’s national board has reached a deal with major labels for a three-year extension for their current music videos contract. The deal will, upon...


45 Best YouTube Channels To Promote Your Music

Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all...


How My Ears And The World Have Changed

In this piece, Ellisa Sun takes us on a trip down memory lane and back again as she compares the music of her youth...


YouTube Music Is Adding 3 New Personalized Playlists

YouTube Music is preparing to launch three new personalized playlists - Discover Mix, New Release Mix, and Your Mix - YouTube Chief Product Officer...


Indie Video Series BalconyTV Rebrands As BALCONY!

After a short hiatus, Orchard/Sony-owned BalconyTV has resurfaced under the moniker BALCONY! and a new format that continues to expose independent artists with a...


A Cautionary Tale: YouTube, DMCA and Copyright Trolls

In this piece Neil Turkewitz uses the framing of the recent federal court case in Nebraska brought by YouTube against Christopher L. Brady, alleging...


Are You Actually Monetizing Your YouTube Channel?

While it may seem like a dumb question, since most artists/labels have at least some level of monetization system set up, it can be...