CATEGORY: YOUTUBE

2019’s Biggest Streaming Earners (So Far)

While streaming is often maligned for the reduced amount of revenue it generates for artists, those musicians at the top of the pile are...



Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan

In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success - even on a global scale -...


UPDATE: Google Responds To Reports That YouTube, Google Music Services Have Just 16M Subscribers

UPDATE: YouTube Music and Google Play Music have a total of just 15-16 million subscribers and growth has plateaued, according to two new reports....


BTS Is First K-Pop Artist To Pass 5 Billion Spotify Streams

BTS has released its new album, MAP OF THE SOUL: PERSONA today and Spotify is confirming that they are now the first K-Pop group...


Vevo Uses A Simple Tactic To Increase Music Video Views and You Should Too

Major label owned music video platform Vevo has discovered a simple tactic that leads to an average double digit improvement in engagement. This tactic...


Tips To Optimize An Official YouTube Artist Channel

Since YouTube's unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely...


Stream-Ripping Finally On The Decline

As with so many consumer practices, piracy has its own trends which, in the age of streaming, most recently took the form of stream-ripping,...


What Maren Morris’ History-Making First-Week Numbers Say About Country In The Streaming Era

A country music superstar, Maren Morris' sophomore release recently debuted at No. 4 on the Billboard 200, but its performance on streaming services, while...


7 Actionable Tips For Music Labels To Escalate Their Online Video Revenue

As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on...


One Love Manchester Benefit Concert Add Acts

One Love Manchester Concert is organized in solidarity with the victims of May 22nd suicide bombing during a concert by Grande in...