Measuring Online Audience Engagement [INFOGRAPHIC]

1Although ‘engagement’ is often thought of simply as the number of views or shares on a piece of media, there’s much more involved when it comes to how audience engagement is measured, particularly by those inside the industry.


Guest Post by Bobby Owsinski on Music 3.0

When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement.

As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on a piece. The number of comments is also high on the list, but page views and page visitors less so, mostly because many can be quick bounces that leave after a few seconds.

The whole idea is to post content that makes users want to watch or read all the way through, then share with their friends and maybe even leave a comment. While this can’t be done with every post, the more you do it, the more likely that you’ll have an energized following.

You will find more statistics at Statista