CATEGORY: MARKETING

17 Accessible and Affordable Music Marketing Tips

Music marketing changed almost entirely in the last decade, and while variety of new tools and techniques are now available to artists, many of...



The Beatles, Rolling Stones and Artist Positioning

Manager Jake Udell reflects on the authenticity and image of modern artists, and how, historically, managers for groups like The Beatles and The Rolling...


Spotify: The Decline of Playlists and Rise of Podcasts [MIDiA]

Just as the music industry gets comfortable with playlists as a marketing and revenue generation tool, come words of caution from the analysts at...


How Generation Z Is Redefining The Business Of Music

While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning...


Tips To Optimize An Official YouTube Artist Channel

Since YouTube's unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely...


Daytrotter Moves Iowa Studio To Atlanta To Strengthen Paste Magazine Connection

Daytrotter has closed its Davenport Iowa venue space and recording studio and will relocate to Atlanta.The move will put Daytrotter closer to Paste Magazine,...


Key Tips For Getting Started On Your Artist Website

As you start to develop as an artist and achieve more success, it's a good idea to start thinking about your professional image. Once...


Engaging Fans: 5 Tips For Your Next Show

Disappointing live shows are, unfortunately, endemic in the music industry, particularly for bands that are just finding their feet, and a tepid live experience...


The Value Consistant Branding In Music

As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently...


7 Actionable Tips For Music Labels To Escalate Their Online Video Revenue

As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on...