CATEGORY: MARKETING

Emerging Artists Are Key For Building Authentic Connections Between Brand And Consumer

While teaming up with an artist can be beneficial for both the brand and artist, there is a certain risk, at least to the...



Why Hasn’t Spotify Rolled Out An Offical Pre-Save Tool? [Kieron Donoghue]

Ever since 2016 when third party tools made Spotify pre-saves possible, they have become a standard part of artists marketing when releasing new music....


Cameo Adds $50M To Deliver Personalized Video Messages From Musicians, Celebrities [and You]

Cameo has raised a $50 million Series B round to expand its marketplace of famous and not so famous musicians, celebrities and influencers who...


Spotify: The Decline of Playlists and Rise of Podcasts [MIDiA]

Just as the music industry gets comfortable with playlists as a marketing and revenue generation tool, come words of caution from the analysts at...


How Generation Z Is Redefining The Business Of Music

While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning...


Tips To Optimize An Official YouTube Artist Channel

Since YouTube's unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely...


Daytrotter Moves Iowa Studio To Atlanta To Strengthen Paste Magazine Connection

Daytrotter has closed its Davenport Iowa venue space and recording studio and will relocate to Atlanta.The move will put Daytrotter closer to Paste Magazine,...


Key Tips For Getting Started On Your Artist Website

As you start to develop as an artist and achieve more success, it's a good idea to start thinking about your professional image. Once...


Engaging Fans: 5 Tips For Your Next Show

Disappointing live shows are, unfortunately, endemic in the music industry, particularly for bands that are just finding their feet, and a tepid live experience...


The Value Consistant Branding In Music

As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently...