CATEGORY: MARKETING

Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]

In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption...



8 Free Online Resources To Create An Album Cover

After you've dumped blood, sweat, and tears into recording and mixing an album, there still remains the final step of creating album artwork. While...


Essential Artist One-Sheet Checklist

For artists and bands, the single page overview of your band/music that is your one-sheet can be your ticket to selling your performance. Here...


3 Social Scenarios That Make An Artist Website More Important Than Ever

While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this...


Indie Compilations, Playlist Marketing with Alex Rainbird

After developing a passion for under-the-radar music from a young age, Alex Rainbird went on to cultivate a successful YouTube Channel highlighting talented but...


7 Ways To Sell Your Music For A Higher Price

In this piece, Chris Richardson discusses the advantage that DIY artists have when it comes to maintaining creative and business control, the challenge of...


Nashville Publicist Kirt Webster Steps Down Amid Sexual Misconduct Allegations, Major Stars Exit Firm

As we've written before, the music industry clearly has its own "Weinstein Problem." But as sexual abuse allegations spread throughout the music and entertainment...


3 Tips For Gathering A Music Audience

When it comes to promoting new music, you don't need to have a label at your back, but you do need to plan carefully...


Artist Visits To Spotify, Apple Music Illustrate Why Radio Feels OLD

While radio was instrumental for artists working to break a new record, the recent tendency of artists like Pink to eschew terrestrial radio in...


3 Lessons Learned From The Laura Marling Spotify Pre-Save Campaign [David Emery]

As the VP of Global Marketing Strategy for Kobalt Label Services, David Emery helped launched one of the first major pre-save campaigns on Spotify....